October 02, 2018

Best-selling Malaysian author to share tricks for zero-cost marketing through Facebook

by Christi Mathis

CARBONDALE, Ill. — Marketing your product or business doesn’t have to cost a fortune – best-selling Malaysian author Marcus Teoh is coming to Southern Illinois University Carbondale to provide insight on how to do it for free.

Teoh will present “Zero Budget Facebook Marketing” at 7 p.m.,  Oct. 9 in the Student Center auditorium. The presentation is free and students, faculty, staff, business people and public are all welcome.

Teoh shares experience as marketing trainer and author

Teoh is the author of “Now or Never – How to Start a Business with Only RM199.”  The R199 is equivalent to about $50 in the United States. The book detailing how to start a business on a shoestring has earned considerable fame and sales. 

Teoh  will focus on how entrepreneurs can utilize their personal Facebook accounts to generate business and revenue. He’ll share Facebook marketing strategies, along with  tactics entrepreneurs can use to capitalize on their network of friends to generate business.

He’s used the techniques successfully himself. Utilizing his personal Facebook account, Teoh was able to boost his book to bestseller status without spending a dollar on advertising.

Teoh’s book a best-seller and award-nominee

The book spent 21 weeks on the Top Ten Bestseller List for MPH Bookstore, Malaysia’s largest English bookstore chain. It was also one of just 10 books chosen as the “MPH Best Business Nominees 2017.” The list includes books by such other notable business authors as Richard Branson, Jack Ma and Tony Robbins.

Clients are translating techniques into success

Teoh has assisted numerous business clients in putting his techniques to the test.  Clients such as Zhulian Berhad, Hai-O Marketing, IQI Properties and Parkland Group have seen a 5 to 10 percent  increase in leads generated by using Facebook engagement rather than buying advertising.

A graduate of the University of Missouri Kansas City, Teoh worked for a pair of software companies before becoming a full-time entrepreneur in 2010. His ventures include selling handbags for high-end American companies. He has also shared his passion for helping students and entrepreneurs as an entrepreneurship development lecturer in Malaysia, helping them operate a real business.

The Saluki Entrepreneur Corps, a registered student organization at SIU, is coordinating Teoh’s campus appearance.