April 19, 2012

‘Entrepreneurial DNA’ author to present workshop

by Christi Mathis

CARBONDALE, Ill. -- Joe Abraham, author, innovator and “serial” entrepreneur, is coming to Southern Illinois University Carbondale and you can register now to attend his presentation.

Abraham will present “What is Your Entrepreneurial DNA?” on May 24 at the Dunn-Richmond Economic Development Center, 150 E. Pleasant Hill Road in Carbondale.  The session begins at 8 a.m. and wraps up with lunch from noon to 1 p.m.

Abraham (www.JoeAbraham.com) will discuss his newest book, “Entrepreneurial DNA,” and present crucial information for anyone with an interest in entrepreneurship.  The interactive session will offer participants practical techniques, strategies and action plans to optimize their businesses and business success.

Company owners and executives will learn about recruiting talented entrepreneurial minds, designing and utilizing marketing strategy in the current technological marketplace, increasing company sales conversions substantially, the true power of social media within the customer base and the most valuable business asset and how to turn it into breakthrough growth.  The essence of Abraham’s message focuses on how you can help your business succeed by aligning it with your own individual strengths. 

“Joe knows not all entrepreneurs are the same and he shows us how to assess ourselves, regardless if we are an entrepreneur or if we are ‘one with entrepreneurial spirit.’  Planning your personal growth path by finding your entrepreneurial type and visualizing how your type interacts with the other types can be critical to your business development.  This is stuff you want to know about yourself -- join us,” said Robyn Laur Russell, director of business development and international trade for the University. 

You must pre-register for Abraham’s presentation no later than May 21.  The $45 fee covers all materials and lunch.  To sign up, call 618/453-3805 or email sbdc@siu.edu.

For more information, look online at http://siusbdc.com/EDNA. 

Abraham’s program is an Illinois Small Business Development Center/International Trade Center presentation.  The Illinois Small Business Development Center/International Trade Center receives funding in part through a cooperative agreement between the U.S. Small Business Administration and the Illinois Department of Commerce and Economic Opportunity and Southern Illinois University Carbondale hosts it.