August 27, 2010

Saluki CEO Corps getting taste of bakery business

by Christi Mathis

CARBONDALE, Ill. -- What happens when a local business teams up with a group of motivated students from Southern Illinois University Carbondale?

The result is a fundraiser and student-run business that could translate into extra exposure and clients for a local bakery. The Saluki CEO Corps, an SIUC Registered Student Organization, is pairing with Larry’s House of Cakes in Carbondale to offer “Send a Cake to Your Favorite Saluki!”

Throughout the academic year, Saluki CEO Corps is taking orders via mail, telephone or fax for specialized one-layer, round 8-inch cakes topped with traditional butter-cream icing. The kicker is that you can get them personalized with your choice of cake flavor, color and message and the CEO Corps will deliver the cake to anyone on campus -- students, faculty or staff. You can even pick the delivery date and time, within a two-hour window. Proceeds from the $15 cake sales go to Saluki CEO Corps to help fund future educational projects and efforts.

Saluki CEO Corps, founded in 2008, helps SIUC students learn about the various aspects of entrepreneurship and running their own business. Through alliances with the University’s Center for Innovation (a unit of the College of Business) and the Small Business Incubator Program, students participate in a variety of events and hands-on learning experiences.

The project partnership with Larry’s House of Cakes is the latest example of how students learn about the real world of business by participating, according to Jenni Janssen, assistant director of the Center for Innovation.

To place an order or to get more information about the Saluki CEO Corps “Send a Cake to Your Favorite Saluki!” project, look online at or call 618/453-7788. The Center for Innovation also welcomes inquiries at that phone number or by e-mail to about Saluki CEO Corps and how other businesses can expand the hands-on learning opportunities for SIUC students.