November 03, 2009

SIUC to host architectural visualization expert

by Christi Mathis

CARBONDALE, Ill. -- A man recognized globally for his visualization expertise in the field of architecture is coming to Southern Illinois University Carbondale.

Lon Grohs will present “Telling the Future: The Story Behind Architectural Visualization” at 7 p.m. Nov. 12 in the John C. Guyon Auditorium at Morris Library. The free lecture, funded by the Student Fine Arts Activity Fee, is open to the public.

Grohs is creative director and a principal in the firm Neoscape (, based in Boston. One of the world’s leading architectural visualization studios, Neoscape also has offices in New York and the United Kingdom. Grohs leads the company’s visualization teams in shaping the vision of projects while pushing technological, creative and artistic limits with the goal of creating the most beautiful and impactful designs possible.

Grohs works closely with the firm’s high-profile clientele and is a highly sought speaker within the industry. He’s one of just three people in the world named an “Autodesk 3DS Max Master” in 2006. He’s also collected numerous additional digital illustration and filmmaking awards. A variety of industry publications including “3D World,” “Architectural Record,” and “Fundamentals of Building Construction” have published his work.