June 23, 2005
Media Advisory – Camp CEO
With the television show "The Apprentice" serving as their inspiration, aspiring young entrepreneurs will compete today (June 23) to see who can ring up the most profit from a traditional lemonade stand. Ten middle school students from across the state are participating in Camp CEO at Southern Illinois University Carbondale this week, and two teams will take turns running the lemonade stand, located near the north entrance of the SIUC Student Center, between 2:30 and 4 p.m. In preparation for the event, the teams created a business model, purchased supplies and developed a marketing plan and pricing strategy. Reporters and photographers are welcome to cover the competition.